Cookie Policy
We keep cookies to a minimum. Essential cookies make the shop work: your basket, login, checkout and payments. Everything else is optional and only runs if you allow it on the cookie banner. You can change your mind at any time using the Cookie preferences button below or the link in the site footer.
Necessary
Required for the site to function: your basket, login, checkout and payments, and remembering this cookie choice. Alongside the cookies listed below, our shop platform sets its own short-lived cookies to keep your basket, sign-in and checkout working. These are used only for essential site functions and your consent choice, never for advertising or profiling.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __Host-wcuk_ccb | WatercoolingUK | Stores your cookie consent choice. | 180 days |
| __Host-wcuk_ccb_variant | WatercoolingUK | Keeps the cookie banner wording consistent for you. | 180 days |
Analytics
Google Analytics shows us which products and pages people look at, so we can improve the site and stock the right parts.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors for site usage statistics. | 2 years |
| _ga_* | Google Analytics | Keeps track of a visit for site usage statistics. | 2 years |
| wcuk_blog_referrer (browser storage) | WatercoolingUK | Remembers the last guide you read so we know our guides helped with an order. | 30 days |
Advertising measurement
Google and Microsoft advertising cookies tell us which adverts actually led to an order, so we spend our ad budget on what works. They may also be used to show you more relevant ads.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Measures which Google adverts led to an order. | 3 months |
| _gcl_aw | Google Ads | Links a Google Search ad click to this visit. | 90 days |
| _gcl_gb | Google Ads | Links a Google Shopping ad click to this visit. | 90 days |
| _gcl_gs | Google Ads | Links a Google ad click to this visit before the click is confirmed. | 90 days |
| _gac_* | Google Ads | Links a Google Ads campaign to this visit. | 90 days |
| _uetsid | Microsoft Advertising | Measures which Microsoft adverts led to a visit. | 1 day |
| _uetvid | Microsoft Advertising | Measures which Microsoft adverts led to an order. | 13 months |
| _uetmsclkid | Microsoft Advertising | Links a Microsoft ad click to this visit. | 90 days |
Session insights
Microsoft Clarity records replays of how pages are used, helping us find and fix problems like confusing checkout steps.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _clck | Microsoft Clarity | Distinguishes visitors for session replay. | 1 year |
| _clsk | Microsoft Clarity | Groups page views into a single session replay. | 1 day |
If you have any questions about how we use cookies, please contact us via the support widget or our contact page.
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