Privacy and Data Protection
(1) Who we are
WatercoolingUK is a trading name of WCUK Online Ltd. Our registered office is at Birch House, Bradfield Road, Urmston, Manchester M41 9PF and we are a company registered in England under company number 7382807.
By visiting our website and/or using our services we may collect information about you.
(2) Information we collect
(a) Personal Data - data such as full name, company name, address(es), telephone number, e-mail address, and such information related to allowing us to fulfil orders and/or quotations for you.
(b) Non-Personal Data - such as your browsing trends, product clicks. This won't identify a person but just helps us to personalise and improve the service we offer to you and our many happy customers.
(c) Information may be direct (where we ask for that information, for example when you register for a service) or indirect (See "cookies" later).
(d) The personal data we collect is also part of our legal obligation for business accounting and tax purposes.
(e)We do not collect or store card details, or any other sensitive none essential transactional data, nor do we see any full card numbers from our card processing terminal. These are handled and part hashed out by our Payment provider PayPal.
(3) How we use your personal data
Any information we hold (because of the user agreement or otherwise) will be used, for example, to identify you, run the website and our business efficiently, or for marketing and retargeting purposes (You have the ability to Opt out of Marketing emails via your customer account). We do have to share some or all of this information with the select 3rd Party organisations whom our business is partnered with to enable us to offer our service to you;
(j) Klarna Financial Services - In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
The provision of our website and any services we provide will be reliant on information provided by you, so you are responsible for ensuring that any information you provide is accurate, correct and up-to-date and in accordance with the clauses of the user agreement.
You have the right to access any personal information that we process about you and to request information about the following:
(a) What personal data we hold about you
(b) The purposes of the processing
(c) The categories of personal data concerned
(d) The recipients to whom the personal data has/will be disclosed
(e) How long we intend to store your personal data for
(f) If we did not collect the data directly from you, information about the source
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to update/correct it as quickly as possible unless there is a valid reason for not doing so, at which point you will be notified.
You also have the right to request erasure of your personal data or to restrict processing in accordance with data protection laws, as well as to object to any direct marketing from us and to be informed about any automated decision-making that we use.
If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the relevant request. This is to ensure that your data is protected and kept secure.
(b) The following is strictly necessary in the operation of our website.
This Website Will:
- Remember what is in your shopping basket
- Remember where you are in the order process
- Remember that you are logged in and that your session is secure. You need to be logged in to complete an order.
(c) The following are not Strictly Necessary, but are required to provide you with the best user experience and also to tell us which pages you find most interesting (anonymously).
This Website Will:
- Offer Live Chat Support (If available)
- Track the pages you visits via Google Analytics
- Add custom suggested products to you session based on previously bought items
- Send you an email if you’ve left something in your basket without checking out (Logged in users only)
This Website Will:
- Allow you to share pages with social networks such as Facebook, Twitter and Instagram (If available)
- Allow you to share pages via Add This (If available)
This website will not:
- Share any personal information with third parties in any way that are not listed above or relevant to the processing of your order.
More Information about Cookies and how we use them
(d) A ‘Cookie' is a piece of information that a website sends to your web browser which helps the site remember information about you and your preferences.
(e) ‘Session' cookies are temporary pieces of information which are erased once you exit your Web browser window or turn your computer off. Session cookies are used to improve navigation on web sites and to collect statistical information. Our site uses a session cookie that stores a single id, a bit like ‘ab23cd34253dec234'. This is the only bit of session information we store on your computer. This cookie is also destroyed when you close your browser.
(f) ‘Persistent' cookies are more permanent pieces of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of reasons, such as retrieving certain information you have previously provided, helping to determine what areas of the website you find most valuable, and customising the web site based on your preferences.
(g) We currently only use persistent cookies from third parties such as Google Analytics, Google analytics doesn't track your personal data, however it does track anonymously what pages you have visited and what you find most interesting. This allows us to tailor our website and concentrate on product areas that may be more popular.
As such the cookies we use are not harmful in any way. Should you wish to disable cookies, you can do so by changing the security options in your browser. In the meantime we are developing new cookie controls that let you choose what can and can't be used during your visit with us.
(7) Safeguarding Measures
We take your privacy seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including:
(a) 256bit SSL encryption so your data is always encrypted in transit
(b) Secure data center facility with authorized access only
(c) Firewalls that restrict access and ban users that make repeated login attempts to website administration services.
(d) Monitoring of servers that house personal data
(e) Restricting access to personal data on a need to know basis by named employees
(f) Password controls including regular changes
(g) Encryption of mobile devices
(8) Consequences of Not Providing Your Data
You are not obligated to provide your personal information to us, however as this information is required for us to provide you with our services/deliver your products/legitimate interests, we may not be able to offer some/all of our products or services without it.
(9) How Long We Keep Your Data
We will only ever retain personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.
Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.
(10) Your Entitlement
You are entitled to ask for a copy of your data and to correct any inaccuracies. So that we comply with the Data Protection Legislation and to maintain confidentiality, we will require proof of identity from you before any information can be provided to you. If you do not provide such proof of identity, then we will be unable to provide such information to you.
To make a request, Please fill out your data access request form return to us either by email or post on the information below:
Birch House, Bradfield Rd, Urmston,
Manchester, M41 9PF