Mountain Dew Energy 500ml *UK Release Bottle [109749]

Promotional Price ends Oct 2010 - RRP £1.15 per bottle

MARKET
Mountain Dew energy is a competitor in the largest and fastest growing sector of the soft drinks market with rivals dominating the market; however recent product developments have made an impact through offering a valued point of difference. Currently the energy sector of the soft drinks market is worth approximately £575m and positively changing year on year.

PROMOTION
The launch of Mountain Dew was successfully supported by an in store and digital campaign, ‘get plugged in’, encouraging many new consumer endorsements

ACHIEVEMENTS
Mountain Dew was the 4th best selling carbonated soft drink in the US in 2007. The brand has created a world wide brand name which is proved to be very popular in the US, India, Pakistan, Russia, Gulf, Philippines, Nigeria, Australia, S. Korea & Romania. Mountain Dew is available in all forecourts as well as Superdrug, Sainsbury’s and McColls for easy access by its many consumers.

BRAND VALUES
Mountain Dew is based on living life without limits; it’s a drink for the daring to have fun with. Mountain Dew uses value based pricing so that when a consumer chooses to buy Mountain Dew they pay for not only the drink but also the brand.

PRODUCT
Mountain Dew energy has been designed specifically for periods of mental and physical exertion, just like the original Mountain Dew distributed in the US, it subsumes a great citrus taste but with extra added caffeine. This temporarily aids mental alertness when feeling fatigued being particularly popular with 16-24 year olds. There any many other variants available globally.

BRAND RANGE
There is currently one variant of Mountain Dew energy available in the UK, as a brand we anticipate that in the near future this will develop into a portfolio of flavours.